Buenbit
Crypto exchange & investing platform
Buenbit is a leading crypto exchange in Argentina, offering access to digital assets, yield-generating tools, and stablecoin onramps. As the company prepared for a new growth phase, it needed a complete design overhaul to meet user expectations and sharpen its competitive edge in the market.
Project
Buenbit
Services
Visual Design Web & App Design
Industries
Fintech, Crypto
Date
2022—2023
Lucas joined Buenbit at the end of 2022 as the first and only designer on the team. He began by creating a comprehensive design system with scalable UI components, laying the groundwork for a consistent and future-proof product. Over the following year, he led the full redesign of the mobile app and website, working across product, brand, and marketing to unify the platform’s look and feel. As his role evolved, he built and managed a design team of two, ensuring continuity and expanding the system he had established. He collaborated closely with C-level executives, developers, and stakeholders, bridging business and product goals while overseeing implementation. His design process included hands-on testing and iteration with every release, maintaining a high bar for quality and usability.
His work helped reposition Buenbit with a modern, trustworthy, and user-friendly product experience. The new design system accelerated development and improved visual consistency across the platform. By aligning design with business strategy, Lucas not only elevated the UX but also brought long-term value to the product and organization. His leadership marked a turning point in Buenbit’s design culture, shaping a more mature, scalable approach to product development.